About WAYF
WAYF (We Are Your Frens) is a network of creative operators passionate about building the future of technology via Web3. WAYF prides itself on connecting localized cultural awareness to global mass scale adoption. Our network (FrenWorkᵍᵐ) advantage stems from an emphasis on a diverse approach that is inclusive of all walks of life (race, religion, culture, orientation, geographical regions, etc.). We strongly believe the more broadly we can fill resources on the spectrum, the more narrow and accurate we can provide our dedicated services.
We Are NOT Your Managers, Agents, or Consultants.
We Are Your Frens.

Marketing / Comms
WAYF consists of expert storytellers who help bring your curated vision to a universal narrative, driven by proven strategies in both traditional and digital media, and a performance focus on qualitative growth and retention.

Product / Development
Through our partners via FrenWork, we have experienced Web2 and Web3 product managers, software engineers, UX/UI designers, and front/back-end developers who build on Ethereum, Solana, and Layer 2 solutions.

Partnerships / Biz Dev
Our frens are your frens. We have strategic partnerships across relevant industries and platforms that can help concentrate then amplify your brand, product(s), messaging and audience. Collaboration is our best fren.

Tech Ops / Pro Services
Business is generally two parts: Creative and Operative. You have a concept, the art work, and the marketing down, but need an Operations team? No problem. WAYF has skilled Project Managers who can build out your workforce.
Live + Experiential

URL to IRL. Our team has 20+ years of producing, promoting and curating live events. WAYF is at the forefront of scaling innovative practices to convert your digital representation to a physical footprint.
EDC Las Vegas 2022 NFT Art Gallery
Curated by Insomniac and WAYF

We Are Your Frens
Vision
Frens + Family = Community. Community members represent identity, cause, and mission. At the individual level, we have Drivers, Accelerators, Contributors, and the Informed. At the community level, we have Development, Acknowledgement, Collaboration and Integration. WAYF believes decentralization by way of blockchain and its public ledger will provide honesty and transparency in the way we interact and transact with each other. Walled gardens and gatekeepers are now shared resources and multi factions.
Mission
We are early. We believe NFTs are a gateway into the broader Web3 and metaverse application. So we embrace this privileged opportunity and respect the responsibility of co-creating a solid foundation for the future of this digital industrial revolution together. We implore all builders, creators, collectors and operators to join this movement, as we co-found this new destination for the next generations.

Danny Lee
Marketing, Culture
Music
Financial Tech
Marketing Strategy

Wendy Huang
Creator, Entrepreneur
Musician
YouTuber
Tech Founder

Shira Lazar
Host, Entrepreneur
Curator
Producer
Media Host

Sam Salisbury
Experiential, Impact
Producer
Promoter
Impact & Wellness

Kenneth Loo
PR, Communications
Culture
Fashion
Cannabis

Brandon Sun
Commerce, Product Design
Creative Direction
Design and Merchandising
Business Development

Jonathan Hui
Ops, Project Management
Gaming
Trading Cards
Technical Operations

Denny Choi
Tech, Partnerships
Content
Research/Analyst
Tech Partnerships